We get really excited about food at ByFarr – especially Southern food. Like most of the jobs we do – we jumped out of our skin when we were given the opportunity to refresh Doc’s Barbecue’s brand!
Objective: to keep the existing story of Doc while updating the look and feel
How did we do it? We removed the serif typeface and replaced it with a thicker hand cut inspired sans serif and chose a thick slab to compliment. We redrew Doc – gave Doc a solid shirt and turned him 1 color so he works on all backgrounds.
Doc’s is not only known for their amazing pulled pork but their fried catfish and fried chicken. We wanted people to know that pork isn’t the only option so we created a chicken, pig and catfish to keep Doc company.
We LOVE installation jobs and were so happy that we were able to carry the new brand into exterior signage and large wall coverings. We created the menu on an entire wall so it’s easily read by the customer – inspired by a chalkboard wall but won’t smudge. In fact, the vinyl is easy to clean.
BBQ is a southern tradition passed along many generations so we chose photographs that told the story of southern food’s origin to cover the main booth wall. The exterior signage went from red to a classic black and brushed metal.
If you’re looking for sweet tea and delicious southern cooking – swing by Doc’s! They’re only yards away from Williams Brice Stadium, which is super convenient since football starts in 3 weeks. Get your tailgate parties catered by Doc’s!